Know What You’re Using: Our Ingredient Library

Know What You’re Using: Our Ingredient Library

Our Ingredient Library

We believe you have a right to know exactly what goes into the beauty and personal care products you use. That’s why we created our Ingredient Library: to make it easier to understand the ingredients we choose, why they’re there, and the role they play in our formulations.

We don’t believe ingredients should be hidden behind complicated names or vague labels. Every ingredient has a purpose, whether it’s helping to nourish and condition the skin, support healthy-looking hair, provide hydration, create the right texture, or preserve the quality and safety of a product.

Below, you’ll find the ingredients used throughout our collections, along with a little more information about what each one is, where it comes from, and its common benefits in skincare, hair care, and personal care.

We believe transparency builds trust. You deserve to feel informed and confident about what you’re putting on your skin, hair, and body, and we’re happy to show you exactly what’s inside.

Allantoin Powder

Allantoin is a compound naturally found in plants such as comfrey and is valued in skincare for its soothing, moisturizing, and skin-conditioning properties. It is commonly used to help calm and protect dry or irritated skin.


Aloe Gel

Aloe gel is derived from the inner portion of the aloe vera leaf and is well known for its soothing, cooling, and hydrating properties. It can help skin feel refreshed and moisturized while supporting a comfortable skin barrier.

Has been used for centuries due to its skin soothing and moisturizing properties. Rich in protein, calcium, magnesium, zinc, vitamins A, B12, C and E, complimented with essential fatty acids and amino acids. It excels at rejuvenating your skin.


Aloe Juice

Aloe juice is made from the aloe vera plant and provides lightweight hydration along with naturally soothing properties. It is commonly used in skincare to help calm, refresh, and moisturize the skin.

Contains complex vitamin B, folic acid, vitamin C, and carotene. It is also used for its antifungal and antibacterial benefits.


Argan Oil

Argan oil is pressed from the kernels of the argan tree, native to Morocco, and is naturally rich in vitamin E and fatty acids. It is prized for helping soften and condition both skin and hair while supporting healthy moisture levels.


Avocado Oil

Avocado oil is pressed from the flesh of the avocado and is naturally rich in fatty acids and vitamins A, D, and E. It is deeply nourishing and conditioning, making it especially useful for dry skin and hair.

It will decrease the pathways that breakdown collagen, helping to maintain skin elasticity. High in natural SPF, due to its high proportion of monounsaturated fats, it helps with protecting your skin. It can help with eczema, psoriasis, and seborrheic dermatitis. Avocado oil contains vitamins A, D, and E as well as omega-3 fatty acids.


Baking Soda

Baking soda is a naturally occurring mineral compound commonly used for its cleansing and deodorizing properties. In personal care, it can help gently cleanse and neutralize odours.


Bentonite Clay

Bentonite clay is a naturally occurring clay formed from volcanic ash and is known for its absorbent properties. It is commonly used in personal care to help draw away excess oils and impurities from the skin. Rich in natural minerals. When used in toothpaste, it purifies, detoxifies and alkalinizes your mouth.


Borax (Sodium Borate)

Borax is a naturally occurring mineral that has long been used in a variety of cosmetic and personal care formulations. In our products, it is used in small, carefully measured amounts to help support the consistency, stability, and overall performance of the formula.

When combined with other ingredients in a formulation, sodium borate can also help with pH adjustment and contribute to creating the smooth, stable texture we want in our finished products.


BTMS-25 (Behentrimonium Methosulfate)

BTMS-25 is a gentle conditioning emulsifier commonly used in hair care products to help soften, smooth, and improve manageability. It helps give conditioners their rich, creamy texture while coating the hair lightly to reduce tangles and leave it feeling silky and conditioned without an overly heavy or greasy finish.

The BTMS-25 used in our formulas contains plant-derived components and is sourced from an RSPO-certified supplier, supporting more responsible sourcing of palm-derived ingredients.

We especially love BTMS-25 for the soft, smooth feel it gives the hair while helping support bounce, body, and easier detangling.


Caffeine Powder

Caffeine is a naturally occurring compound found in plants such as coffee beans and tea leaves. In skincare, it is commonly used to help temporarily reduce the appearance of puffiness and leave skin looking more refreshed. 

Well known for its ability to increase microcirculation. It is recognized as one of the best active ingredients for dark circles.


Candelilla Wax

Candelilla wax is a plant-based wax derived from the leaves and stems of the candelilla shrub. It helps create a protective barrier, adds structure to balms, and helps lock in moisture.

Candelilla wax is hypoallergenic and suitable for all skin types. It provides shine and softness without leaving a greasy feeling.


Carrot Seed Oil

Carrot seed oil is derived from the seeds of the wild carrot plant and is valued for its naturally occurring antioxidants. It is commonly used in skincare to nourish and condition the skin and support a healthy-looking complexion.

Restores damaged and sensitive skin, removes fine lines and wrinkles. Carrot seed oil has a natural SPF factor of 35–40.


Carrot Tissue Extract

Carrot tissue extract is derived from carrot plant material and contains naturally occurring compounds valued for their nourishing and antioxidant properties. It is commonly incorporated into skincare formulations designed to support healthy-looking skin.

High in natural SPF, it is a rehydration oil that contains vitamins and antioxidants. It helps to enhance skin tone and texture. Carrot tissue extract can help repair skin damage including sun damage and scars.


Castor Oil

Castor oil is pressed from castor seeds and is naturally rich in ricinoleic acid. It is a deeply conditioning oil commonly used to moisturize skin and help soften and nourish hair.

Noted for its capacity to moisturize your skin, castor oil is a warm, rich, and thick product. Its anti-inflammatory properties help to treat irritated skin by reducing puffiness and swelling. Being an antimicrobial, it protects the skin from bacterial infections and promotes healing. It also improves skin texture and the healthy appearance of your skin. Castor oil also helps to soothe sunburns and reduces peeling. Being rich in fatty acids, when used in balance, it brings so many benefits, both in the short term and long term.


Cedarwood Oil

Cedarwood oil is an aromatic essential oil distilled from cedarwood and is traditionally valued for its cleansing and grounding properties. In hair and skincare, it is commonly used for its conditioning qualities and distinctive woody aroma. 

When used topically, cedarwood oil repels many insects including ticks, flies, mosquitoes etc., by disrupting their pheromones.


Cetyl Alcohol

Cetyl alcohol is a fatty alcohol typically derived from plant-based oils and is very different from drying alcohols. It helps condition the skin and hair while also giving creams and lotions a smooth, rich texture.

It is an emulsifier, thickener and carrying agent. It is typically made from coconut and other natural sources. It is also noted as hydrating your skin while having a low comedogenic rating. 


Cinnamon Oil

Cinnamon oil is an aromatic essential oil derived from the cinnamon plant. It is commonly used for its warming, aromatic, and cleansing properties in personal care formulations.

Cinnamon oil is also effect against cockroaches, fruit flies, ticks, fleas, mosquitos, ants etc. A Taiwanese study found that cinnamon oil can kill mosquito eggs and repels adult mosquitoes.


Coconut Oil

Coconut oil is pressed from the flesh of coconuts and is rich in naturally occurring fatty acids. It is commonly used to soften and condition skin and hair while helping reduce moisture loss. When used in toothpaste, it helps as an antibacterial to prevent bad breath, tooth decay, and gum disease. It is particularly effective at killing oral bacterial called
Streptococcus mutans.


Copper Peptide GHK-Cu

GHK-Cu is a naturally occurring copper-binding peptide made from the amino acids glycine, histidine, and lysine. In skincare, copper peptides are commonly used to support the appearance of healthy, firm, and resilient skin.


Diatomaceous Earth

Diatomaceous earth is a naturally occurring mineral powder made from the fossilized remains of microscopic aquatic organisms called diatoms. Its fine texture and absorbent qualities make it useful in cleansing and personal care formulations. Its abrasive qualities give our toothpaste is unparalleled cleaning capacity.


Distilled Water

Distilled water is purified water that has been processed to remove many minerals and impurities. It serves as a clean, neutral base and helps provide hydration in water-based skincare formulations.


Emulsifying Wax

Emulsifying wax is a plant-derived or plant-compatible cosmetic ingredient that helps oil and water-based ingredients blend together. This is a thickening stabilizing product made from coconut oils, vegetable oil and sorbitol. Sorbitol is a natural sugar alcohol. It also contributes to the smooth, creamy texture and stability of lotions and creams.


Essential Oils

Essential oils are concentrated aromatic extracts obtained from plants through processes such as steam distillation or pressing. They are commonly used in personal care for their natural aromas and the various traditional properties associated with individual botanicals.


Fractionated Coconut Oil

Fractionated coconut oil is a lightweight form of coconut oil that has had certain long-chain fatty acids removed, leaving a liquid oil that absorbs easily. It is commonly used to soften and condition skin and hair without a heavy or greasy feel.


Frankincense Essential Oil

Often referred to as the “King of Essential Oils,” frankincense oil has been valued for centuries for its many traditional uses and benefits. It was highly prized in ancient times and is mentioned numerous times in the Bible.

Frankincense oil is commonly used in personal care for its soothing and skin-conditioning properties. It may help calm the appearance of irritated skin, support healthy-looking skin, and provide a grounding, relaxing aroma. It is also traditionally valued for its anti-inflammatory properties and is often used to help soothe everyday aches and discomfort.


Grass Fed Beef Tallow

Grass fed beef tallow is a rich, nourishing fat rendered from the suet of grass-fed cattle. It has a natural composition of fatty acids that closely complement the skin’s own lipid barrier, making it an excellent moisturizer for dry and sensitive skin.

Tallow helps soften and condition the skin while supporting the skin barrier and helping to reduce moisture loss. It is naturally rich in fat-soluble vitamins, including vitamins A, D, E, and K, which contribute to healthy-looking, nourished skin. Its rich texture makes it especially beneficial for dry, rough, or weather-exposed skin.


GSB

Gluconolactone and Sodium Benzoate. Gluconolactone is a naturally occurring, gluten-free, fermented food starch that is used as a moisturizer and chelating agent. It is safe for all skin types including sensitive skin. Sodium benzoate is a natural food grade preservative. Together, GSB is a cosmetic preservative system used to help protect water-containing formulations from microbial growth and extend their shelf life. Preservatives are especially important in products containing water, aloe, or hydrosols.


Ho Wood Oil

Ho wood oil is an aromatic essential oil distilled from the wood of the ho wood tree. It is valued in personal care for its gentle, woody-floral aroma and is commonly used in formulations for its aromatic and skin-conditioning qualities.

Anti-aging and anti-infectious, it is beneficial in treating cuts, wounds, acne, and eczema. Being anti-infectious, it fights microbes and fungal infections. It is noted to be soothing, helping to alleviate restless sleep symptoms.


Hyaluronic Acid

Hyaluronic acid is a naturally occurring substance found in the body that has an exceptional ability to attract and hold water. In skincare, it is widely used as a humectant to help support hydrated, plump, and comfortable-looking skin. 

We use a plant-based product that produce the same results as non-based hyaluronic acid. Hyaluronic acid is typically extracted from the combs of roosters and turkeys. Our product more resembles a vegetable glycerin. It is a rich, thick product which attracts and absorbs moisture for the skin. It is a deep penetration enhancer.


Hydroxyapatite

Hydroxyapatite is a naturally occurring mineral that makes up much of the mineral structure of teeth and bones. In oral care, it is commonly used to support tooth enamel and overall dental health. It is well recognized that Hydroxyapatite has significant remineralizing qualities by adhering to the tooth’s existing enamel. Also helps to reduce tooth sensitivity


Illipe Butter

Illipe butter is a rich plant butter derived from the seeds of the illipe tree, native to Southeast Asia. It is valued for its moisturizing and conditioning properties and helps give skincare products a rich, nourishing feel.

Its high concentration of vitamins A and E help the skin repair and rejuvenate, reducing fine lines and sagging. This also promotes skin elasticity and soothes irritated, itchy skin, reducing redness and tightness.


Jojoba Oil

Jojoba oil is derived from the seeds of the jojoba shrub and is technically a liquid wax rather than a traditional oil. Its similarity to the skin's natural oils makes it a popular ingredient for lightweight moisturizing and conditioning of both skin and hair. 

Excels in hydration, antioxidant protection, and anti-inflammatory characteristics. Rich in vitamin E, it helps to protect the skin from free radicals that contribute to aging and numerous other skin conditions. It will reduce redness and inflammation.


Lavender Oil

Lavender oil is an aromatic essential oil distilled from lavender flowers. It is widely used in personal care for its soothing aroma and its traditional skin-calming and cleansing properties.

When used topically, lavender oil repels mosquitoes, fleas, ticks, moths, and biting flies. It will also soothe itching and inflammations caused by bites.


Lecithin

Lecithin is a naturally occurring substance commonly derived from sources such as soy or sunflower. It helps condition skin and hair while also helping oil- and water-based ingredients blend smoothly in formulations. Lecithin is an all natural, gluten free emollient that is high in vitamin E. It helps to heal your skin.


Lemon Eucalyptus

Lemon eucalyptus is derived from the leaves of the lemon eucalyptus tree and contains naturally occurring aromatic compounds. It is commonly used in topical formulations for its fresh scent and traditional insect-repelling properties. 

When used topically, lemon eucalyptus is an effective insect repellent as it contains a natural chemical called PMD which inhibits mosquitoes, deer ticks, along with many other pests.


Linaloe (Linalool) Oil

Linaloe oil is an aromatic botanical oil containing naturally occurring linalool, a fragrant compound also found in many flowers and plants. It is commonly used in personal care for its pleasant floral aroma and aromatic properties.

Well noted as a natural pesticide for fleas and ticks as it attacks their nervous system. It can even be used as a mosquito larvicide.


Magnesium Chloride

Magnesium chloride is a highly bioavailable form of magnesium that is valued for its ability to support many important functions throughout the body. It plays a role in healthy muscle function, nervous system balance, blood sugar regulation, circulation, and the absorption and utilization of other essential minerals.

Used in combination with magnesium glycinate, magnesium chloride helps provide a broader and more complete spectrum of magnesium support. Together, these forms complement one another, offering both gentle absorption and wide-ranging benefits.

Magnesium is also important for maintaining healthy blood flow and supporting the body’s natural processes related to nutrient transport and mineral balance. These qualities make magnesium chloride an important ingredient in Mineral Mule, helping to support the overall goals of the formulation.


Magnesium Chloride Dead Sea Salt Flakes

Magnesium chloride is a mineral salt naturally associated with seawater and mineral-rich salt deposits, including those around the Dead Sea. It is commonly used in personal care for its mineral content and cleansing properties. In toothpaste, it helps with remineralization, whitening, but in particular it is a noted pain reliever. Magnesium has the benefit of hardening our teeth. This hard layer of enamel is our greatest defense against decay. We can consume all the calcium we want, but without magnesium present, the enamel will be too soft to resist acids and bacterial growth and hence decay.


Magnesium Glycinate

Magnesium glycinate is a gentle, highly absorbable form of magnesium that is well tolerated and easy on the digestive system. Magnesium plays an important role in many processes throughout the body, including muscle function, nervous system regulation, blood sugar balance, and mineral absorption.

Magnesium glycinate may help support restful sleep, ease muscle tension, and promote a calm, balanced nervous system. It supports GABA activity, a neurotransmitter system involved in relaxation, and may help the body manage everyday stress. In women, adequate magnesium intake may also help support healthy muscle function and ease some PMS-related symptoms.

Magnesium is also important for maintaining healthy bones and supporting normal blood flow. We selected magnesium glycinate specifically for its gentle nature, easy absorption of minerals, and broad range of supportive benefits.


Mango Butter

Mango butter is extracted from the seeds of mangoes and is rich in fatty acids and naturally occurring antioxidants. It provides rich moisturization and helps soften and condition dry skin and hair.

Its high percentage of vitamins A, C and E help combat fine lines, wrinkles, and stretch marks. The associated antioxidants help repair and rejuvenate your skin. It also has a significant natural SPF rating which further protects your skin. 

Mango butter has a low comedogenic rating, meaning it is less likely to clog your pores compared to other moisturizers. 


Meadowfoam

Meadowfoam oil is pressed from the seeds of the meadowfoam plant and is naturally rich in long-chain fatty acids. It is prized for its ability to help lock in moisture while leaving skin and hair feeling soft and silky.

Similar to vitamin E, its composition, high in antioxidants, makes it excellent in protecting your skin from environmental damage and free radicals. It is also high in natural SPF properties, giving your skin a further layer of protection for the harsh conditions we continually face.


Neem Oil

Neem oil is pressed from the seeds and fruit of the neem tree, native to the Indian subcontinent. It has traditionally been valued for its cleansing and conditioning properties and is commonly used in botanical personal care.

Neem oil is a natural, biodegradable, non-harmful product which repels mosquitoes, ticks, fleas, aphids, mites, whitefly, biting midges, and with many other pests. Its active ingredient is Azadirachtin. Azadirachtin interferes with the hormone system of numerous insects.


Olive Oil

Olive oil is pressed from olives and is naturally rich in fatty acids and antioxidant compounds. It is commonly used to moisturize, soften, and condition skin and hair.


Optiphen

Optiphen is a cosmetic preservative system used to help protect formulations from microbial growth and maintain product stability. It is especially useful in products containing water or other ingredients that can support microbial growth. This is a formaldehyde-free, paraben-free, halogen-free and non-isothiazolinone preservative.


Panthenol

Panthenol is a form of provitamin B5 that converts to vitamin B5 in the skin. It is valued for its moisturizing, soothing, and conditioning properties and is commonly used in both skin and hair care because it works well as a preservative.


Peppermint Essential Oil

Peppermint essential oil is distilled from the peppermint plant and is naturally rich in menthol. It provides a cooling sensation and refreshing aroma and is commonly used in oral and personal care products.

When used topically, peppermint oil is noted for repelling aphids, fleas, flies, lice, mosquitoes, wasps, yellow jackets, and horse flies.


Red Raspberry Oil

Red raspberry oil is pressed from raspberry seeds and contains naturally occurring essential fatty acids and antioxidants. It is valued in skincare for helping nourish, soften, and condition the skin.

Its strong anti-inflammatory properties soothes conditions like eczema, rosacea, and psoriasis. One if its very unique properties is a naturally high SPF rating. It helps to protect your skin from oxidative damage that can lead to premature aging and skin cancer. Rich in vitamins A and E, it also has alpha linolenic content which brings with it numerous benefits.


Rose Hydrosol

Rose hydrosol is the aromatic water produced during the steam distillation of rose petals. It is a gentle, refreshing ingredient commonly used to soothe and lightly hydrate the skin.

It excels at reducing fine lines and wrinkles, and is excellent in combating acne-causing bacteria. It soothes irritated skin, reduces redness, and calms inflammation. It can also help protect skin cells from sun damage. Beneficial as it is gentle, and suitable for all skin types, including sensitive skin.


Rosemary Oil

Rosemary oil is an aromatic essential oil distilled from the rosemary plant. It is commonly used in hair and skincare for its refreshing aroma and conditioning properties.

Promotes hair growth, reduces dandruff, and limits skin irritation and inflammation. It stimulates increased blood flow to the scalp that promotes health to the scalp and hair growth as it helps in the delivery of oxygen and nutrients. Rosemary’s antioxidants help to neutralize free radicals which can slow the aging and greying process.


Sea Buckthorn

Sea buckthorn is a botanical derived from the berries and seeds of the sea buckthorn plant and is naturally rich in fatty acids, carotenoids, and antioxidants. It is valued in skincare for its nourishing and conditioning properties.

It helps heal your skin from wounds, burns, sunburns and in the treatment of acne, eczema, and psoriasis. SPF rating of 50.


Shea Butter

Shea butter is extracted from the nuts of the shea tree and is naturally rich in fatty acids and other skin-conditioning compounds. It provides rich moisturization and helps soften and protect dry skin.


Stearic Acid

Stearic acid is a naturally occurring fatty acid found in many plant and animal fats and oils. In skincare, it helps condition the skin while also giving creams and lotions their rich texture and stability.


Stevia

Stevia is a plant-derived sweetener extracted from the leaves of the stevia plant. In oral care, it is commonly used as a natural sweetening ingredient.


Sweet Almond Oil

Sweet almond oil is pressed from almond kernels and is naturally rich in fatty acids and vitamin E. It is a lightweight, nourishing oil commonly used to soften and condition delicate skin and hair. 

A soothing, anti-aging product that helps with hydration and will work to reduce fine lines and wrinkles. It also helps with inflammation, reducing puffiness and swelling. These same anti-inflammatory and high antioxidant values work well with acne, reducing inflammation and addressing scarring.


Tea Tree Oil

Tea tree oil is an essential oil distilled from the leaves of the Australian tea tree. It is widely valued for its cleansing and purifying properties and is commonly used in skin, hair, and oral care.


Vanilla Extract

Vanilla extract is made by extracting aromatic compounds from vanilla beans. It is commonly used in personal care for its warm, pleasant aroma and can also provide antioxidant compounds.


Vitamin E Full Spectrum

Vitamin E is a naturally occurring family of fat-soluble antioxidants found in sources such as vegetable oils, nuts, and seeds. In skincare and hair care, it is commonly used to help condition skin and hair and support formulations containing oils. 

We utilize a NON GMO version for all of our products. Its moisturizing, antioxidant, photo protectant properties nourish and protect your skin.


Witch Hazel

Witch hazel is a botanical extract made from the bark and leaves of the witch hazel shrub. It is traditionally used in skincare for its astringent and soothing properties and can help skin feel refreshed and toned.


Xylitol

Xylitol is a naturally occurring sugar alcohol found in small amounts in fruits and vegetables and commonly produced from plant fibres. In oral care, it is widely used as a tooth-friendly sweetener and is valued for its role in supporting dental health. Stevia and Xylitol reduce lactate production by 92% compared to the sucrose products found in commercial toothpaste. This is a very important feature of proper mouth, gum, and teeth health. Proven to reduce tooth decay, and incidence of gum disease. Used in conjunction with the other products in our toothpaste, it helps with remineralization.


Zinc Oxide

Zinc oxide is a mineral compound derived from zinc and oxygen and is widely used in skincare for its soothing, protective, and barrier-supporting properties. It is also commonly used in mineral-based sun protection products.

Provides protection against a wide range of UVA rays. It is able to cover the full UVA/UVB range. It has an SPF rating in the 30% to 50% range.


We believe transparency is important, and that includes being open about what goes into our products and why. If you have a question about an ingredient, our formulations, or our approach to making beauty and personal care products, please reach out to us. We’re always happy to talk, share what we know, and help you feel confident about the products you’re using.